Jul 212015

Parineeti Chopra to be ambassador to Haryana’s ‘Beti Bachao Beti Padhao’ Campaign

A film personality related to a geographical area is always a better choice for a state’s social campaign and who could be a better choice than Parineeti Chopra for Beti Bachao Beti Padhao campaign, since she hails from the same state and is a renowned film personality.

Actress Parineeti Chopra has been officially appointed the brand ambassador of the famous girl child campaign, Beti Bachao Beti Padhao who would help the state government increase awareness about the role of girl child in our society and thus help reduce female feticide.

We all know that the state of Haryana suffers the weakest sex ration among other states in the country.  The state government has come forward to tap and check the cause with increased social awareness with this campaign.

To the campaign a boost, the state government has planned a mega event on 21st July in Gurgaon and expects that the event would give a big push to the entire campaign.  On this mega event, the brand ambassador Parineeti Chopra would be present too.

The overall campaign was launched by Prime Minister Narendra Modi himself from Haryana’s Panipat district in January 2015.  The state was chosen for start of the campaign since it has the worst sex ration in the country, which is just 879 females per 1,000 males.  As a matter of fact, the worst 100 districts of India in terms of sex ratio comprises of 12 districts from the small state itself.

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